The importance of branding in B2B marketing

Is B2B entirely rational? There is a common misconception that B2B marketing is the exact opposite of B2C. Some believe that in B2B compared to B2C, people are more rational and listen to their emotions less. While that is true to a certain extent, that is not all of it. People indeed try to be […]

Storytelling in marketing

There’s one significant difference between our brains and a computer processor. We are terrible at numbers, compared to the latter. Yes, we can be good at math, we can even be genius-level mathematicians, but we’d still be awful at logarithms and even simple multiplication and subtraction.  Don’t get me wrong, some people understand how math […]


So what is a micro-moment? An intent-rich moment when a consumer instinctively reaches for a device to act on a need, be it to know, go, do, or buy. For most consumers, this device is usually a smartphone, which for everyone, is the easiest way to get the needed information quickly. According to a Google […]